Business environment changes rapidly and customers demand accurate and instant responses. As on-demand services market gets bigger every year, enterprises face such challenges to readily respond customers’ requests. Automation plays a significant role in delivering time sensitive analyses and decisions. In situations where rapid decisions are so critical, decisive action is called for. Delayed responses that are not offered in a timely manner will eventually discourage confidence in the service.

Although modern analytics technology has achieved a remarkable feat in performance, you can’t put all resources to take on the entire data set. Not all data has the same weight of importance and meaning, and keeping all states and minute details of workflow data terribly bogs down your business going to the market. Purpose-oriented services help you focus on customer needs and further improve service level and reduce cost.

Data-driven decision making has already begun to take the reins of business strategy for organizations. Customer data carries incomparable value and its utilization is the key of business success. Businesses strive to speed up their analysis time and get hold of insights from data faster, to make themselves stand out with differentiated features. On the other hand, while most applications concentrate on getting insights swiftly by working with data, another type of decision brings advantages the other way around. It’s about what data should be discarded or disregarded and thus passed to actual processing. Such selective processing also gives a considerable benefit in control of processing velocity and cost reduction.