webOS Auto

Infotainment platform that focuses on connectivity, autonomous driving, and shared mobility

Create New Business Opportunities by Extending the Proven Platform webOS into the Automotive Industry

The focus of attention in the automotive industry is shifting from drivers to passengers, due to the emergence of autonomous driving and shared mobility services. webOS Auto provides features and functionalities that offer improved comfort and convenience to passengers. Display control and multimedia capabilities that webOS has accumulated in the world of smart TVs and digital signage devices are now extending to the automotive domain to provide the best passenger experiences. Explore our differentiated automotive solution armed with the benefits of the ecosystem that webOS has built up out of 100+ million smart devices.

Key Features

Linux Based Open Source Platform With Reusability And Scalability

Linux Based IVI Platform With Reusability And Scalability

webOS has proved its reusability in various devices, from smart TVs launched in 2014 to digital signage devices, smart refrigerators, robots, and so on. webOS Auto as an in-vehicle infotainment (IVI) platform has its root in webOS Open Source Edition (OSE). By supporting script-based and service oriented architecture (SOA)-based platform services, webOS Auto makes service development and modification much easier. Such development convenience facilitates powerful scalability. In addition, webOS Auto will continuously evolve into a thriving platform thanks to contribution of developers worldwide.

Ecosystem Ranging From SoC to Cloud Platform

Ecosystem Ranging From SoC to Cloud Platform

webOS Auto collaborates with partners who are best positioned in their specific area to provide distinguished values for customers. From the system-on-a-chip (SoC) level to human-machine interface (HMI) framework, over-the-air (OTA) updates, map services, artificial intelligence (AI) services, multimedia contents, app store, cloud platform, etc., webOS Auto consists of all essential elements to form an IVI platform. This enables carmakers to quickly and effortlessly prepare their own system and deliver better values to customers by achieving better performance and price competitiveness with webOS Auto.

Differentiated and White-labeled Platform

Differentiated and White-labeled Platform

Carmakers want their own user experience and brand strategy that are differentiated from their competitors. Based on the adaptable architecture, webOS Auto can quickly respond to the customizing needs from carmakers. Since webOS Auto can be offered as a white-labeled platform, carmakers can tailor the platform to fit their own brand strategy.

Proven Smart Services

Proven Smart Services

LG Electronics offers proven smart services such as firmware over the air (FOTA) capability and the content store. The FOTA capability supports more than 400 million transactions in smartphones and smart TVs. LG Content Store offers more than 500 apps for entertainment, game, life, education, etc., in over 150 countries worldwide. These services are also available in webOS Auto as software as a service (SaaS), so carmakers can benefit from such services in maintaining and providing improved services at a lower cost over the vehicle’s lifetime.

Benefits

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Effortless Adoption

webOS Auto is an out-of-the-box platform that incorporates all essential components such as multimedia processing, multi-display control, connectivity, and security. Those components are pre-integrated so that platform adoption can be done with less effort. In addition to the platform’s features, webOS Auto’s scalability established on its script-based framework and service-oriented architecture enables easy integration of new services. Carmakers can utilize webOS Auto’s holistic 3rd party ecosystem that is vertically integrated from a silicon vendor to a cloud platform. With webOS Auto, carmakers can reduce time to market and implementation/maintenance costs and quickly respond to customer needs that are radically changing over time.

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Carmaker’s Own Business Model

webOS Auto is delivered as a white-label platform so that carmakers can easily realize their own brand differentiation. Also, data obtained by webOS Auto via the cloud can be used by carmakers so that they can leverage the data to build their own services and business models such as autonomous driving solutions, MaaS (Mobility as a Service), fleet management service, and payment service.

Carmaker’s Own Business Model

webOS Auto is delivered as a white-label platform so that carmakers can easily realize their own brand differentiation. Also, data obtained by webOS Auto via the cloud can be used by carmakers so that they can leverage the data to build their own services and business models such as autonomous driving solutions, MaaS (Mobility as a Service), fleet management service, and payment service.

carmakers own business model image
sustainable platform management image

Sustainable Platform Management

LG maintains platform support for the period required by carmakers so that they can solely focus on brand differentiation. Updates with backward compatibility ensure that carmakers run services up-to-date for the period that is based on customer needs. Security patches and feature upgrades are also periodically delivered to secure stable service operation.

Use Cases

traditional rear seat entertainment image

Traditional Rear Seat Entertainment

In a traditional rear seat entertainment (RSE) system, media streaming services are of most crucial importance. webOS, as an operating system for LG smart TVs, has specialized in various media content services and forged a wide range of partnerships. webOS Auto guarantees that carmakers become problem-free from complex technical issues arising from DRM, screen casting/mirroring, media players, and so on.

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Shared Mobility Service

Providing personalized passenger services is one of the key elements of a shared mobility service. webOS Auto provides the features for authenticating passengers to an RSE system and allowing them to use apps and services that they use on their mobile phone on a car display with minimum interactions. As soon as the RSE system identifies a passenger, all the saved personal settings, such as language, accessibility needs, and currency, are automatically loaded. In a shared car, multimedia services are also important in providing entertainment for the passengers. webOS Auto’s dual display feature can serve passengers’ media nees, individually or in a shared manner.

beyond mobility service

Beyond Mobility Service

webOS Auto provides a playground on which carmakers and mobility service providers can build a revenue-generating model with on-demand services ranging from shopping, video-on-demand, advertisement, to data-oriented services. Carmakers and mobility service providers can benefit from the ecosystem of webOS Auto that includes pre-integrated solutions and services. Also, fleet operators can maintain their vehicle fleet and services efficiently by using the fleet management service of webOS Auto.

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