Automotive solutions best equipped for the mobility of the future
Innovative technologies are transforming the future of mobility. Cars become more comfortable and more connected, and this opens new possibilities to invent whole new services to customers. With LG’s automotive solutions, carmakers can bring forth innovations in in-car experience.
The automotive industry has been disrupted more drastically than ever before. Car connectivity has reached the same level as that of smartphones, and advances in autonomous driving allow drivers to spend more of their time on other activities instead of driving. As shared mobility services become more available, fleet operators become concerned about what kind of services they have to offer to attract more passengers. Take a close look at the latest trends in the automotive industry and see how these trends are transforming the automotive industry.
New business opportunities emerge from improved car connectivity features. A tremendous amount of data from connected cars can be utilized to improve passenger safety and comfort, and based on the data, carmakers can build up new business models that offer differentiated user experiences and brand values. On the other hand, the more the car connectivity, the higher the security risks. Therefore, it is also imperative for the carmakers to put proven security solutions in place to safeguard vehicles from threats.
Autonomous driving becomes reality in the near future. A progressive adoption of this technology will gradually free drivers from driving, and they will seek to spend their saved time on other activities. In an automated vehicle, passengers will interact more often with the vehicle, and HMI technologies employ those frequent interactions to extend and improve user experience. In particular, an infotainment system that promotes enjoyable user experience and a safety system that monitors the interior of a car and detects the driver and passenger status will become key elements for autonomous driving.
Improved connectivity and advances in autonomous driving are expected to eventually, though not entirely, shift the concept of car ownership from possessing to sharing. Such changes necessitate new services to be introduced in the mobility sector. Mobility service providers expect to get cost benefits by running a fleet management system. Partnering competitive content providers will be a key factor in the success of passenger entertainment systems. Since shared mobility users prefer personalized user experiences during the riding, a multi-display system capable of servicing different media content to individual passengers will empower industry players to stand out in the mobility service market with differentiation and competitiveness.
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Take opportunities to create new business models.
Automotive Infotainment Platform
Get hold of the infotainment platform best suited for the ever-changing automotive trends. webOS Auto provides the best way of building a differentiated automotive infotainment system of carmaker’s own.
The more the passengers are freed up from driving, the more they interact with cars. Experience the connected solutions of Conniro that satisfy the needs for enjoyable driving experience and trusted vehicle security.
Autonomous Driving Simulator
Simulating autonomous driving (AD) in a safe yet realistic 3D environment accelerates algorithm development and system integration. Explore LG AD Simulator for testing and development of AD software.
Software Testing Tool
It is a tough task to secure reliability of a smart car which is operated by over a hundred million lines of code. LG provides a software testing tool that knows all about automotive testing for reliability and safety of products.