Privacy Policy

Privacy Policy

Our Privacy Policy explains how we collect, use, and share information that we obtain as a result of your use of the websites and services controlled by LG Electronics Inc. ("LGE") where this privacy policy is posted (collectively, the "Website"), as well as how we use cookies. You may be asked to consent to our policies on collecting and using information. Please review this Privacy Policy carefully before you do so.

1. Introduction
2. What information does LGE obtain?
3. How will LGE use the information it obtains?
4. Information Sharing
5. Overseas Transfers
6. How long will LGE keep my personal information?
7. Cookies and other tracking technologies
8. Security
9. Protecting the Privacy of Children
10. Changes to LGE’s Privacy Policy
11. Opt Out
12. Forums, Chat Rooms, and Other Public Area
13. Contacting LGE about this Privacy Policy
14. Access to Personal Information, and Your Choices Regarding Your Information
15. Assignment


1. Introduction

LG Electronics Inc. and its family of companies (together, “LGE” or “we”) is committed to protecting the information of those individuals who use "Website". This Privacy Policy sets out how we collect, use, and share information that we obtain as a result of your use of these services and, in particular, sets out:

• What information LGE may obtain from you as a result of your use of "Website"
• How LGE uses the information that it obtains;
• When LGE shares information with others;
• When and why LGE may need to transfer your personal information
• How you may control LGE’s use and sharing of your information.

For the purposes of this Privacy Policy, the term "Software Solutions” is meant to apply to LGE’s software products, cloud services, or engineering services. Please know that the Software Solutions may contain software, services, devices and other functionality, which may be owned or controlled by third parties and not LGE and may be governed by separate privacy policies or practices. This policy is not meant to cover the practices of these third parties and only applies to products, services, devices and other technologies provided, manufactured or developed by LGE for you, as a user of the Website.

In addition, LGE may provide links to other services owned and operated by third parties. These third party services are outside the scope of this Privacy Policy and have their own policies that apply to the collection, use, and sharing of information in connection with their services. We encourage you to read those policies. LGE is not responsible or liable for the privacy practices of such third parties.


2. What information does LGE obtain?

LGE collects and stores your information that you have provided to us. Here are some examples of manners in which we may collect your information on the Website:

- We may ask you to be a member of LG Account to allow you to obtain access to the interactive elements (including the online forums) and premium partner services of the Website; LG Account enables you to use various services provided by LGE with one ID and password. When you first register with the LG Account, you will be asked and prompted to enter certain information, such as your email address (which will be your user ID), password, country of residence and date of birth. Depending on the LG Account Service you wish to use, you may need to enter certain information additionally such as your first and last name, zip/postal code, address, and telephone number.
- We may collect your first and last name, company name, and email address if you request a marketing material (such as product brochure, white paper or other information) or if you contact us. It is entirely up to you whether you want to provide the information;
- We may collect your forum nickname and IP address if you create a forum profile, or otherwise log-on or use any portion of the Website;
- We may collect your company name and company address if you request access to the premium partner service of the Website.
- We may collect registration details about any content, software or other applications that you upload or download from the Website;


3. How will LGE use the information it obtains?

We use information obtained from the Websites (both non-personal information and, where applicable, personal information) for various purposes, including:

- To deliver information, content and other services to you;
- To contact you in response to the forms such as Contact Us or other inquiry.
- To provide access to the online forums;
- To alert you to special offers, updated information and other new products or services from LGE, or other third parties, or to forward promotional materials to you;
- To complete a transaction or service requested by you;
- To fulfill the terms of a promotion;
- To ensure the Website is relevant to your needs;
- To help us create and publish content most relevant to you;
- To notify you about a material change to this privacy policy or the Terms of Use Agreement, if necessary; and
- To allow you access to limited-entry areas of the Website;

We may combine information obtained from the Website, including personal information, with information that you provide to us by other means for the above purposes.


4. Information Sharing

We generally do not share with third parties the information we receive as a result of you using “Website”. Nevertheless, please be aware of the following circumstances where we may share such information with third parties:

- To fulfill a service to you. For example, if you upload or download content, software or applications from the Website, we may share your personally identifiable information in order to fulfill your request. In addition, if you email us a question, we may use your email address to process your request and respond to your question. If you download a content, software or an application from the Website, we may need to share your data with third parties in order to have that content, software or application delivered to you. Also, if you are entering a sweepstakes or contest, we may use your personally identifiable information in order to fulfill the terms of that promotion.
- To our parent company, subsidiaries and affiliates in order to better serve you. LGE may have to share your data with these parties in order to provide you with services that have been requested by you, or so that we can ensure our services and products are meeting your needs.
- To unaffiliated third-party service providers, agents or independent contractors who help us maintain the Website and provide other administrative services to us (including, but not limited to, order processing and fulfillment, providing customer service, maintaining and analyzing data, sending customer communications on LGE’s behalf, and entry collection, winner selection and prize fulfillment for contests, sweepstakes and other promotions). We seek to ensure that these unaffiliated third parties will not use the personally identifiable information for any other purpose than to provide the administrative services for which they are responsible. Because such unaffiliated third-party service providers that help us administer the Website will have access to users’ personally identifiable information, if you do not wish for our unaffiliated third-party service providers to have access to your information, please do not register or submit any personally identifiable information to us.
- To comply with the law or in the good faith belief that such action is necessary in order to conform to the requirements of law or comply with legal process served on us, protect and defend our rights or property, including the rights and property of LGE or act in urgent circumstances to protect the personal safety of our end users.
- To third parties as part of any corporate reorganization process including, but not limited to, mergers, acquisitions, and sales of all or substantially all of our assets.
- To track and analyze non-identifying and aggregate usage and volume statistical information from our visitors and customers and provide such information to third parties.
- To protect against potential fraud, we may verify with third parties the information collected from the Website. In the course of such verification, we may receive personally identifiable information about you from such services.

 LGE will take commercially reasonable steps in order to ensure any such third parties treat your personal information securely.

Under no circumstances shall your personal information be processed for marketing purposes, nor shared with third parties for marketing purposes without your explicit consent.


5. Overseas Transfers
 
We, our affiliates, subsidiaries, and suppliers may use information (including your personal information) in countries other than where your devices are located in connection with providing you with our Services and any other purposes outlined in this Privacy Policy. The data protection laws in many of these countries may not offer the same level of protection as those in the country where you are located. However, before transferring your personal information we will take steps to ensure that such information will be afforded the same level of protection. By agreeing to this Privacy Policy you expressly consent to us and our business associates and suppliers processing your data in any jurisdiction, including, without limitation, Republic of Korea, in accordance with this Privacy Policy.


6. How long will LGE keep my personal information?

We will keep your personal information for as long as is necessary for us to provide you with Services or other purposes set out in this Privacy Policy, or as required by applicable law.


7. Cookies and other tracking technologies

A "cookie" is a small text file that may be used to collect information about your activity on the Website. For example, when someone visits a page within the Website, a cookie is placed on the user’s machine (if the user accepts cookies) or is read if the user has visited the Website previously. You may set most browsers to notify you if you receive a cookie, or you may choose to block cookies with your browser, but if you do, you may not be able to take advantage of the personalized features enjoyed by other users to the Website. Some of the cookies we use may be flash cookies or Adobe cookies. While they are harmless, they may contain non-personally identifiable information and depending on your browser these cookies may not normally be deleted when your cookies are deleted. Please check your browser to determine where these types of cookies are stored and how they may be deleted.


8. Security

We use commercially reasonable efforts to safeguard the confidentiality of your personal information. Nevertheless, due to the design of the Internet, ever-changing technology, and other factors outside of our control, we cannot guarantee that communications between you and our servers will be free from unauthorized access by third parties or that we will not be subject to security breaches. We do not accept any responsibility for the disclosure of personal information due to errors in transmission or unauthorized or unlawful acts of third parties.


9. Protecting the Privacy of Children
 
Protecting the privacy of children is important to us. For that reason, none of our Services are directed at or designed to attract anyone under 14 years old. We also do not knowingly collect or maintain personal information from users who are under 14 years old. Should we learn or be notified that we have collected information from users under the age of 14, we will promptly delete such personal information.

If you are under 14, please do not attempt to register on the Website or send us any Personal Information.


10. Changes to LGE's Privacy Policy

This Privacy Policy may be updated by LGE from time to time. If we make a material change to our Privacy Policy, we will update you via Websites, or other means. If you do not consent to the updated privacy policy, some Services may be restricted.


11. Opt Out

From time to time, we communicate with users who subscribe to our services via email or text message. For example, we may use your email address to confirm your request, to send you information about changes to our products and services, and to send notices and other disclosures as required by law. Generally, users cannot opt-out of these communications, but they will be primarily informational in nature rather than promotional.

However, we provide you the opportunity to exercise an opt-out choice if you do not want to receive other types of communication from us, such as emails or updates from us regarding new services and products offered on the Website or if you do not want us to share your personally identifiable information with third parties. The opt-out choice may be exercised by ticking or un-ticking the appropriate box in the homepage on the Website or by contacting us. We will process your unsubscribe as soon as possible, but please be aware that in some circumstances you may receive a few more messages until the unsubscribe is processed


12. Forums, Chat Rooms and Other Public Area

Please note that any information you include in a message you post to any public forum or other public posting area is available to anyone with Internet access. If you don’t want people to know your e-mail address, for example, don’t include it in any message you post publicly.


13. Contacting LGE about this Privacy Policy

If you have any questions or comments about this Privacy Policy or our privacy practices, please contact us at swsolutions@lge.com. All information you provide in any written communication will also be covered by this policy.


14. Access to Personal Information, and Your Choices Regarding Your Information

Under the laws of some jurisdictions, you are entitled to request details about your personal information LGE collects and to correct inaccuracies in your personal information or otherwise oppose, for legitimate purposes, the processing of your personal information. If permitted by laws, a small fee for providing you with such service may be charged. Please note that we may decline to process your requests if they are unreasonably abusive, jeopardize the privacy of others, or are extremely impractical. If you would like to make a request to access, rectify, cancel or oppose to the processing of your personal information, please contact us at swsolutions@lge.com.

In addition, you can access and modify some of the personal information you provided to us by logging into your account and changing the information that you previously provided.

From time to time, we communicate with users who use the Services through email.

For example, we may use your email address to confirm receipt of your request, to send you information about changes to our services, and to send you notices and other disclosures as required by law. Generally, you cannot opt out of these service-related communications. However, you may opt out of receiving promotional emails from LGE by following the instructions in these emails.  We will process your requests to unsubscribe from promotional communications as soon as possible, but please be aware that in some circumstances you may receive a few more messages until the unsubscribe request is processed.


15. Assignment

In the event that all or part of our assets are sold or acquired by another party, or in the event of a merger, you grant us the right to assign the information collected via your use of Services.


Last Updated: September 18, 2019

Privacy Policy

Our Privacy Policy explains how we collect, use, and share information that we obtain as a result of your use of the websites and services controlled by LG Electronics Inc. ("LGE") where this privacy policy is posted (collectively, the "Website"), as well as how we use cookies. You may be asked to consent to some of our policies on collecting and using information. Please review this Privacy Policy carefully before you do so.

1. Introduction
2. What information does LGE obtain?
3. How will LGE use the information it obtains?
4. Information Sharing with Third Parties
5. Information Transferring outside the Europe Economic Area
6. How long will LGE keep my personal information?
7. Cookies
8. Security
9. Protecting the Privacy of Children
10. Changes to LGE’s Privacy Policy
11. Opt Out
12. Forums, Chat Rooms and Other Public Posting Areas
13. Contacting LGE about this Privacy Policy
14. Control of Personal Information


1. Introduction
 
LG Electronics Inc. and its family of companies (together, “LGE” or “we”) is committed to protecting the information of those individuals who use "Website". This Privacy Policy sets out how we collect, use, and share information that we obtain as a result of your use of these services and, in particular, sets out:
 
• What information LGE may obtain from you as a result of your use of "Website"
• How LGE uses the information that it obtains;
• When LGE shares information with others;
• When and why LGE may need to transfer your personal information outside of Europe; and
• How you may control LGE’s use and sharing of your information.
 
For the purposes of this Privacy Policy, the term "Software Solutions” is meant to apply to LGE’s software products, cloud services, or engineering services. Please know that the Software Solutions may contain software, services, devices and other functionality, which may be owned or controlled by third parties and not LGE and may be governed by separate privacy policies or practices. This policy is not meant to cover the practices of these third parties and only applies to products, services, devices and other technologies provided, manufactured or developed by LGE for you, as a user of the Website.

In addition, LGE may provide links to other services owned and operated by third parties. These third party services are outside the scope of this Privacy Policy and have their own policies that apply to the collection, use, and sharing of information in connection with their services. We encourage you to read those policies. LGE is not responsible or liable for the privacy practices of such third parties.
 
 
2. What information does LGE obtain?
LGE collects and stores your information that you have provided to us. Here are some examples of manners in which we may collect your information on the Website:
 
- We may ask you to be a member of LG Account to allow you to obtain access to the interactive elements (including the online forums) and premium partner services of the Website; LG Account enables you to use various services provided by LGE with one ID and password. When you first register with the LG Account, you will be asked and prompted to enter certain information, such as your email address (which will be your user ID), password, country of residence and date of birth. Depending on the LG Account Service you wish to use, you may need to enter certain information additionally such as your first and last name, zip/postal code, address, and telephone number.
- We may collect your first and last name, company name, and email address if you request a marketing material (such as product brochure, white paper or other information) or if you contact us. It is completely up to you whether you want to provide the information;
- We may collect your forum nickname and IP address if you create a forum profile, or otherwise log-on or use any portion of the Website;
- We may collect your company name and company address if you request access to the premium partner service of the Website.
- We may collect registration details about any content, software or other applications that you upload or download from the Website;


3. How will LGE use the information it obtains?
 
We use information obtained from your use of “Website” (both non-personal information and, where applicable, personal information) for various purposes, including:
 
- To deliver information, content and other services to you;
- To contact you in response to the forms such as Contact Us or other inquiry.
- To provide access to the online forums;
- To alert you to special offers, updated information and other new products or services from LGE, or other third parties, or to forward promotional materials to you;
- To complete a transaction or service requested by you;
- To fulfill the terms of a promotion;
- To ensure the Website is relevant to your needs;
- To help us create and publish content most relevant to you;
- To notify you about a material change to this privacy policy or the Terms of Use Agreement, if necessary; and
- To allow you access to limited-entry areas of the Website;

The legal basis on which LGE will rely on to process your personal information will typically be one of the following;

• Contract: where it is necessary to perform a contract with you. For example, where you purchase a product from LGE or to provide you with a service you have requested.
• Legitimate interests: where it is necessary for the purposes of LGE or a third party’s legitimate business interests. For LGE, this will include its interests as a global consumer electronics products manufacturer and service provider in improving our products and services, better understanding our customers and safeguarding our interests. For example, LGE may rely on its legitimate interests to analyze customer behaviours, build up customer usage patterns and profiles in order to identify regional and global user trends and optimize our offering to customers globally. LGE may also use your personal information in order to prevent, detect and investigate illegal activities, such as breaching our Terms of Use and fraud;
• Consent: where you have chosen to provide it. You have the right to withdraw your consent at any time; or
• Legal obligation: where the processing is necessary for compliance with our legal obligations.

The information provided in the various subsections below indicates which of the above legal bases is being relied on in relation to a different categories of personal information.
 

4. Information Sharing
 
We generally do not share with third parties the information we receive as a result of you using “Website”. Nevertheless, please be aware of the following circumstances where we may share such information with third parties:

- To fulfill a service to you. For example, if you upload or download content, software or applications from the Website, we may share your personally identifiable information in order to fulfill your request. In addition, if you email us a question, we may use your email address to process your request and respond to your question. If you download a content, software or an application from the Website, we may need to share your data with third parties in order to have that content, software or application delivered to you. Also, if you are entering a sweepstakes or contest, we may use your personally identifiable information in order to fulfill the terms of that promotion.
- To our parent company, subsidiaries and affiliates in order to better serve you. LGE may have to share your data with these parties in order to provide you with services that have been requested by you, or so that we can ensure our services and products are meeting your needs.
- To unaffiliated third-party service providers, agents or independent contractors who help us maintain the Website and provide other administrative services to us (including, but not limited to, order processing and fulfillment, providing customer service, maintaining and analyzing data, sending customer communications on LGE’s behalf, and entry collection, winner selection and prize fulfillment for contests, sweepstakes and other promotions). We seek to ensure that these unaffiliated third parties will not use the personally identifiable information for any other purpose than to provide the administrative services for which they are responsible. Because such unaffiliated third-party service providers that help us administer the Website will have access to users’ personally identifiable information, if you do not wish for our unaffiliated third-party service providers to have access to your information, please do not register or submit any personally identifiable information to us.
- To comply with the law or in the good faith belief that such action is necessary in order to conform to the requirements of law or comply with legal process served on us, protect and defend our rights or property, including the rights and property of LGE or act in urgent circumstances to protect the personal safety of our end users.
- To third parties as part of any corporate reorganization process including, but not limited to, mergers, acquisitions, and sales of all or substantially all of our assets.
- To track and analyze non-identifying and aggregate usage and volume statistical information from our visitors and customers and provide such information to third parties.
- To protect against potential fraud, we may verify with third parties the information collected from the Website. In the course of such verification, we may receive personally identifiable information about you from such services.

LGE will take commercially reasonable steps in order to ensure any such third parties treat your personal information securely.

Under no circumstances shall your personal information be processed for marketing purposes, nor shared with third parties for marketing purposes without your explicit consent.


5. Information Transferring outside the Europe Economic Area
 
As a global organization, we, our affiliates, subsidiaries, and suppliers may need to transfer your information (including your personal information) outside the country where you are located, such as South Korea. This includes transferring your information outside the European Economic Area, if this is where you using “Website”. We transfer your personal information in this manner in order to provide you with our Services and any other purposes outlined in this Privacy Policy. You will need to provide your consent to this in order to use “Website”. You should also bear in mind that the data protection laws in many of these countries may not offer the same level of protection as those in your home country. However, before transferring we will take steps to ensure that safeguards are put in place aimed at ensuring the same level of protection as under applicable data protection laws in the country where you are located. For further information on how we handle and protect your personal information, please contact us at swsolutions@lge.com.
 
6. How long will LGE keep my personal information?
 
We will take reasonable steps to make sure that we keep your personal information for as long as is necessary for us to provide you services or for the purpose for which it was collected, or as required by applicable law. We apply criteria to determine the appropriate retention period for different categories of personal information you provide us with. For example, we will keep information necessary to protect us in a legal claim, such as information relating to a contract, for the lifetime of the contract and up to seven years after. After this period it will be deleted or in some cases anonymised. Where we have collected the personal information based on your consent and we have no other lawful basis to continue with that processing, if you subsequently withdraw your consent then we will delete your personal information.
 
 
7. Cookies

A "cookie" is a small text file that may be used to collect information about your activity on the Website. For example, when someone visits a page within the Website, a cookie is placed on the user’s machine (if the user accepts cookies) or is read if the user has visited the Website previously. You may set most browsers to notify you if you receive a cookie, or you may choose to block cookies with your browser, but if you do, you may not be able to take advantage of the personalized features enjoyed by other users to the Website. Some of the cookies we use may be flash cookies or Adobe cookies. While they are harmless, they may contain non-personally identifiable information and depending on your browser these cookies may not normally be deleted when your cookies are deleted. Please check your browser to determine where these types of cookies are stored and how they may be deleted.


8. Security
 
We use commercially reasonable efforts to safeguard the confidentiality and security of your personal information. Nevertheless, due to the design of the Internet, ever-changing technology, and other factors outside of our control, we cannot guarantee that communications between you and our servers will be free from unauthorized access by third parties or that we will not be subject to security breaches. We do not accept any responsibility for the disclosure of personal information due to errors in transmission or unauthorized or unlawful acts of third parties.


9. Protecting the Privacy of Children
 
Protecting the privacy of children is important to us. For that reason, none of our services are directed at or designed to attract anyone under 16 years old. We also do not knowingly collect or maintain personal information from users who are under 16 years old or the age of majority in the relevant jurisdiction.
Should we learn or be notified that we have collected information from users under the age of 16 or the age of majority in the relevant jurisdiction, we will promptly delete such personal information.
If you are under 16, please do not attempt to register on the Website or send us any Personal Information.


10. Changes to LGE's Privacy Policy
 
This Privacy Policy may be updated by LGE from time to time. If we make a material change to our Privacy Policy, we will update you via “Website”.


11. Opt Out
 
From time to time, we communicate with users who subscribe to our services via email or text message. For example, we may use your email address to confirm your request, to send you information about changes to our products and services, and to send notices and other disclosures as required by law. Generally, users cannot opt-out of these communications, but they will be primarily informational in nature rather than promotional.
 
However, we provide you the opportunity to exercise an opt-out choice if you do not want to receive other types of communication from us, such as emails or updates from us regarding new services and products offered on the Website or if you do not want us to share your personally identifiable information with third parties. The opt-out choice may be exercised by ticking or un-ticking the appropriate box in the homepage on the Website or by contacting us. We will process your unsubscribe as soon as possible, but please be aware that in some circumstances you may receive a few more messages until the unsubscribe is processed


12. Forums, Chat Rooms and Other Public Posting Areas

Please note that any information you include in a message you post to any public forum or other public posting area is available to anyone with Internet access. If you don’t want people to know your e-mail address, for example, don’t include it in any message you post publicly.


13. Contacting LGE about this Privacy Policy
 
If you have any questions or comments about this Privacy Policy or LGE’s processing of your personal information, please contact us at swsolutions@lge.com. You also have the right to lodge a complaint with a data protection authority although we would encourage you to first contact us directly to resolve any concerns.


14. Control of Personal Information

You have the right to request we delete, access, update, and correct inaccuracies in your personal information in our custody and control, and to receive a machine readable copy of your personal information, subject to certain exceptions prescribed by law. You also have the right to object to the manner in which we use your personal information (including for direct marketing purposes) and to withdraw any consent you have granted us. You may exercise these rights any time by emailing or writing to us at the contact information set out above. We may request certain personal information for the purposes of verifying the identity of the individual seeking access to their personal information records.


Last updated: 18 September 2019