The number of vehicles worldwide has continuously increased over the past decade, reaching 1.3 billion on the road in 2020 and is expected to increase further. As the number of cars grows and the number of deaths and injuries from traffic accidents increase, drivers, passengers, and pedestrians’ safety becomes more critical than ever.
According to the World Health Organization (WHO), an average of 1.35 million people die in traffic accidents every year. That is about 3,700 people a day. Many countries adopt various institutional measures such as speed limits and speed trap to curb traffic accidents, but they are not a fundamental solution. Finding ways to overcome institutional limitations and reduce human mistakes has become a task for humankind.
Active & Passive Safety
In the past, a minimal set of protection features such as Anti-Lock Braking System (ABS), seat belts, and airbags were equipped on vehicles for driver safety, most of which were passive safety1) features to minimize damage from an accident. Because those features were mainly to protect drivers, the death rate of pedestrians was 1.5 times higher than that of driver’s.
The WHO has unveiled measures to strengthen regulations for pedestrians safety, and each country has reinforced the relevant laws, such as for blood alcohol concentration and speed limit, and obligated automotive manufacturers to apply the essential safety functions2) to cars.
As the demand for pedestrian safety has increased, investment in the development of active safety3) features that can prevent accidents has also increased over the past decade. As a result, advanced technologies such as Advanced Driving Assistance System (ADAS), Driving Monitoring System (DMS), Electronic Stability Control (ESC), and Augmented Reality (AR) have appeared.
Active safety alone is not enough to reduce accidental damage. When active safety features are properly complemented by passive safety features, it is possible to effectively prevent accidents and minimize damage.
1) A system that protects drivers and passengers in case of an accident
2) Forward Crash Warning (FCW), Automatic Emergency Braking (AEB), Lane Departure Alert (LDA), Rear Cam and so on
3) A system that protects drivers, passengers and pedestrians by preventing accidents in advance
Car Safety Market
The car safety market has steadily grown thanks to the tightened regulations worldwide, increased demand for safety functions, a growing number of cars, and advances in driving safety technologies; it reached USD 152.6 billion in 2020. Experts predict that it will grow by 11.2% more to USD 169.5 billion until 20254).
Active safety has been applied to luxury vehicles and has been recognized for its effectiveness and stability, and its adoption to mid- to low-end vehicles in accordance with requirements of user and each country policy is now under review. Such growing needs for active safety functions in the mid- to low-priced car market as well as the luxury car market, drawing keen attention from car manufacturers.
Many have changed with the COVID-19 Pandemic, which started at the end of 2019. The frequency of using public transportation has been reduced, and the number of cars on the road has increased as more are using personal vehicles rather than shared vehicles. On the other hand, the infrastructure for driving safety has become insufficient because the ability of emergency medical personnel, police, and others to manage safety has deteriorated.
To improve the driving safety environment under such poor conditions, it is essential to reduce human mistakes. With the help of technology, we shall build measures to prevent human errors as much as possible and minimize damage from accidents, especially human casualties.
LG Electronics contributes to improving driving safety through continuous technology development: Conniro™ DMS not only recognizes the driver but also continuously monitors the driver’s condition to detect drowsy or careless driving; and Conniro™ AR enables the driver to recognize real-time traffic and driving-related information through interaction with display-based systems such as Center Information Display (CID) and Head-Up Display (HUD). Those technologies can alert drivers with a warning message in case of dangerous situations or automatically operate equipment of a vehicle, such as brakes, steering, and accelerator, making driving safer.
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